About Us
We’re on a mission to solve the urban heat crisis
Cooling cities, transforming futures. Welcome to FortyGuard, an Abu Dhabi-born innovator pioneering urban temperature intelligence.
Our Mission
Urban heat is already a huge problem around the world that will only worsen as global warming intensifies and more areas urbanize. Dubbed the ‘silent killer’, urban heat is often overlooked because it's a phenomenon that cannot be seen, only felt. Heat kills more people annually in the USA than hurricanes, tornadoes, and floods combined; up 95% from the previous decade. What many do not realize is that urban heat is a problem which has already reached our doorstep and is just beginning to take its toll on the economy, our quality of life, and public health.
Solving the urban heat problem is one of the biggest hurdles in the way of sustainable development and living that we will encounter in our lifetime. This is why here at FortyGuard, we have built the world’s first ever dedicated platform to map, analyze and solve the urban heat problem for every single city in the world.
We always try to make the important distinction between urban heat and global warming. Urban heat refers to the localized temperatures in cities; specifically at two meters above ground (human height). We solve the urban heat problem because it is something we can directly influence with proactive planning and good decision making. Our products strive to bring ambient temperature in urban areas as close as possible to surrounding areas which are not affected by human activity.
The distance between the Earth’s surface and the ozone layer is about 40km
The ozone layer is a Guard to the Earth’s surface
That’s why we call it FortyGuard
Our Story
FortyGuard was established in Abu Dhabi, UAE, in 2020 by CEO and founder, Jay Sadiq. Initially launched as a material science company, our aim was always to address the challenge of urban heat in cities. Our initial projects focused on developing materials that could cool urban surfaces by reflecting sunlight and reducing absorbed heat.
Early on, we recognized the limitations of our approach in terms of scalability and direct impact. The real challenge wasn’t just cooling the surfaces; it was understanding which areas of a city needed cooling the most and measuring the effectiveness of our interventions. This insight led us to pivot completely from a materials-based company to the data-driven software company we are today.
FortyGuard is today the market leader for urban heat intelligence and mitigation. We are a passionate group of over 20 software engineers, data analysts, machine learning experts, and business development professionals. We also receive support and guidance from world class advisors who are at the forefront of their respective fields.